Step into the world where imagination knows no bounds, where stories come alive on the silver screen, and where creativity reigns supreme. Meet Jack Lafortune, the visionary force behind the magic—a director, a producer, an artist, and above all, a dreamer. His canvas is the world of cinema, and his brushstrokes are the tales that captivate hearts and stir emotions.

But Lafortune isn't confined to the director's chair. He's a trailblazer, a leader in the world of technology and creative brilliance. A proud member of ARRQ and AQPM, his contributions to the industry have earned him a seat at the table of visionaries who shape the future of entertainment.

Rewind the clock, and you'll find Lafortune leading a squadron of top-tier developers as the Director of IT at Pratt & Whitney Canada—a feat that marked only the beginning of his ascent. With a passion for pushing boundaries, he stepped into the realm of innovation, giving birth to his brainchild, JED Lab Media. In 2010, a technology and production powerhouse was born, spearheaded by a young and dynamic team. Their mission? To seamlessly blend creativity, technology, and storytelling across all digital avenues, such as VR and AR, creating a symphony of engagement that defies expectations.