Puma
Paris Olympics
The Chase | Director's Cut Witness the exhilarating journey of speed, strength, and determination in “The Chase,” a cinematic visual experience shot during the Paris Olympics 2024. Featuring the world's fastest athletes in action, this video takes you on a pulse-pounding chase, showcasing PUMA’s commitment to innovation, performance, and excellence. This video has generated 51.6 millions views on the Puma original Instagram page. Making it one of the most successful of all times for the brand.
Details
Insights
The younger demographic is attracted to professions that allow them to make a positive impact on society. However, they may not be fully aware of the range of roles and career paths within law enforcement agencies like the SPVM.
60 second ad
Solution
We created an experimental hero video called “The Chase”, combining: Hyperlapse sequences through iconic Parisian locations. Dynamic match cuts syncing athletes’ speed and movements. AI-enhanced VFX to blend sport with surreal motion design. And a sound design-first approach to maximize short-form virality. Filmed on-location with top Puma athletes—including Julian Alfred, the world’s fastest woman—the content was tailored for a mobile-first, algorithm-optimized launch strategy.
20 sec teaser
Impact
800M+ views across social platforms within the first weeks
Webby Award Nominee 2025 in the Viral, Experimental & Weird category
Viral success led to internal brand adoption of the visual identity across other markets
Generated earned media buzz and inspired a new wave of Puma digital content initiatives post-Olympics
13 days of shooting
In the News
