Lightspeed
Corporate Commercial
The Service de police de Montréal (SPVM) aimed to produce a compelling video to engage and attract new recruits, specifically targeting the young generation to consider a career in law enforcement.
Details
Insights
The younger demographic is attracted to professions that allow them to make a positive impact on society. However, they may not be fully aware of the range of roles and career paths within law enforcement agencies like the SPVM.
4-minute commercial
Solution
We took on the challenge by crafting an engaging video that highlights the variety of careers within the SPVM. The video was strategically designed to capture the interest of the youth by showcasing the rewarding and diverse aspects of working in law enforcement.
20 sec teaser
Impact
Successfully capturing the attention of new generation and shedding light on the diverse career opportunities within the SPVM. This video is at the center of a massive recruiting campaign all across the city to an increase in applications from talented young individuals seeking a fulfilling career within the SPVM, bolstering the organization's talent pool and ensuring a promising future.
13 days of shooting
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