Lightspeed
Social Media Video Series
In partnership with Lightspeed, we developed and produced a suite of branded content series aimed at amplifying the voices of modern entrepreneurs while positioning Lightspeed as a culturally relevant leader in commerce tech. The three series—Behind the Counter, Hot Takes, and Genz-Trendz—delivered human-centered storytelling tailored for digital-first audiences across multiple verticals.
Details
Insights
Lightspeed needed to connect with a new generation of entrepreneurs and elevate their brand storytelling beyond software—showing the human side of business through content that feels authentic, bold, and culture-driven.
Social Media Video Series
Solution
We developed and produced three distinct video series: Behind the Counter: A docu-style look into the real lives and grit of retail owners. Hot Takes: A punchy, unscripted format capturing honest opinions from industry voices. Genz-Trendz: A culturally fluent series highlighting emerging trends and how Gen Z is reshaping commerce. Each series was designed to engage a specific audience, from seasoned restaurateurs to trend-savvy youth, while reinforcing Lightspeed’s positioning as a modern, human-first tech brand.
8 series video
Impact
The campaigns drove high engagement across social channels, boosted Lightspeed’s brand relevance with younger and entrepreneurial audiences, and opened up new creative pathways for ongoing brand storytelling. Each series positioned Lightspeed not just as a software solution—but as a brand that gets culture, community, and what it takes to grow in today’s market.
200k global views on IG