Futurpreneur
Docu-series
Futurpreneur has been a driving force behind fueling the entrepreneurial passions of young enterprises across Canada for over two decades. As the singular national non-profit organization of its kind, Futurpreneur dedicates itself to providing financial support, mentorship, and a toolkit of resources tailored for aspiring business owners aged 18-39. One of their standout initiatives is an internationally acclaimed mentoring program that meticulously matches young entrepreneurs with experienced business experts from a vast network of over 2,600 volunteer mentors.
Details
Insights
Understanding the power of storytelling and representation, the insight was to focus on creating impactful videos that featured black entrepreneurs. By spotlighting their journeys, challenges, and successes, Futurpreneur aimed to resonate with a broader audience, showcasing the possibilities and support available through the Futurpreneur program.
National Campaign
Solution
We partnered with Futurpreneur to develop a series of captivating videos that highlighted the stories of black entrepreneurs within the Futurpreneur network. These videos were strategically disseminated and cross-promoted on various platforms, including Futurpreneur's social media, the entrepreneurs' social platforms, and even on television. The objective was to maximize reach and engagement, leveraging the power of visual storytelling to attract new entrepreneurs to enroll in Futurpreneur's program.
4x 4 min videos
Impact
The video campaign proved to be a resounding success. The videos went viral, capturing the attention of a significant audience and attracting a wave of new entrepreneurs to enroll in Futurpreneur's program. The power of storytelling, coupled with the broad reach of the campaign across multiple platforms, showcased the impactful work being done by Futurpreneur and inspired a new generation of aspiring business owners to seek the support and mentorship provided by the organization.
Video, Branding & Photo
