Canadien de Montréal
VR/AR/XR/AI
The Montreal Canadiens, known officially as le Club de Hockey Canadien and colloquially as the Habs, are a renowned professional ice hockey team based in Montreal, Canada. Competing in the National Hockey League (NHL) as a proud member of the Atlantic Division within the Eastern Conference, the Canadiens boast a rich legacy and a massive fan base.
Details
Insights
Understanding the power of Virtual Reality (VR) in enhancing fan engagement and creating immersive experiences, the insight was to leverage this technology to capture the pre-game atmosphere within the players' locker room. By placing VR cameras in strategic locations and immersing the fans in the pre-game conversations and energy, the Montreal Canadiens sought to deepen the emotional connection with their audience.
VR experience
Solution
JED Lab Productions collaborated with the Montreal Canadiens to create an exhilarating VR short film experience. The film was shot using VR cameras positioned directly in the players' locker room, capturing original content, pre-game conversations, and the vibrant energy before a game. This VR experience was meticulously designed to provide fans with an up-close and personal encounter, emulating the excitement and anticipation of the players.
2-min 360 video
Impact
The Montreal Canadiens VR short film experience produced by JED Lab Productions had a remarkable impact on fan engagement and brand affinity. By transporting fans directly into the heart of the pre-game action, the Canadiens effectively enhanced the connection between the team and its supporters. The VR experience, shared with fans through VR glasses and a specifically designed booth at the Bell Center, was a testament to the team's commitment to innovation and creating unique opportunities for fan interaction. This initiative solidified the Canadiens' position as pioneers in leveraging technology to bring fans closer to the game they love.