ALA / BWC
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ALA formerly know as The Black Wealth Club (BWC) was established with a profound understanding of the challenges faced by the Black community in Canada concerning the scarcity of resources and support systems necessary for comprehensive wealth building. The objective was to create a supportive community that enables members to access broader networks and resources crucial for impactful wealth creation.
Details
Insights
Recognizing the importance of community support and resources, the insight was that a curated, application-based cohort program could bring together passionate individuals and connect them with inspiring speakers, industry professionals, and fellow entrepreneurs. By fostering a co-creative environment, the BWC aimed to empower members to actively engage in discussions on wealth creation, entrepreneurship, and socio-economic issues.
60-second campaign video
Solution
We partnered with the Black Wealth Club to develop impactful video campaigns, branding, art direction, and photography, aimed at effectively conveying the mission and essence of the club. The video campaigns were meticulously designed to be not only impactful but also educational, providing a deeper understanding of the club's objectives, values, and the opportunities it offers to the Black community.
60-sec Manifesto video
Impact
The video campaigns, branding, and photography had a significant impact on the Black Wealth Club's outreach and engagement. They effectively communicated the essence of the club, attracting individuals who resonated with its mission. The educational content and captivating visuals helped the club articulate its goals, resulting in increased awareness and membership. The success of these campaigns contributed to fostering a strong sense of community and empowerment within the Black Wealth Club, encouraging active participation and meaningful discussions among its members.
Branding assets