About us

Brief History

Our accomplishments

Our Story

JED Lab is a Montreal based creative agency founded in 2010. We offer a complete range of services that specialize in different aspects of visual media. Our goal is to execute marketing projects using the most advanced and most efficient methods that will cater to the vision of our clients. Using our expertise with web 2.0, graphic design, photography and videography, we provide our clients with a quality product that deliver significant improvement to their visual marketing strategy.

Fun Facts

JED means JOINT ENTERPRISE DEVELOPMENT (Joint development of creative entreprising) alteration of the JAD method. JAD (Joint Application Development) is a methodology for managing IT project that involves the client or end user involved in the design and development of an application, through a succession of collaborative workshops called JAD sessions.

Our Project Ratio


Corporate Video95%

Branding & Graphic Design90%

Website Development85%


Our Motto

We believe that successful visual marketing strategies is crucial to establishing successful businesses. Accordingly, it is within our philosophy that better visual marketing strategies derive from new ideas. Thus, not only do we abide to our standards of excellence and quality in the delivery of our product, we pride ourselves in being a laboratory for researching new visual media experiences that can provide more effective and more efficient ways to develop successful marketing projects.

Our Services

What We do

Execution is key to establishing a complete visual identity that will blend creativity with reliability and avant-garde design. Our multidisciplinary approach drives our unique lab environment where strategy and creation are essential parts of the design process. Our services can be divided into three areas of expertise:

  • Branding
  • Photography & Film Production
  • Graphic Design (business card, flyers, brochures, magazines, web design)
  • Website Development
  • Printing Services
  • Promotional Items
  • Creative Writing (Blog, Press Kits, Magazine, Translation )
  • SEO marketing
  • Virtual Reality Immersive Experience

The Quality of a Big Agency,
The Price of a One-Man-Show

The main problem with major advertising, web and/or content agencies is that it's 3 different companies and you pay triple the price as a customer. Nowadays, more and more startups are competing with the big brands of the world and trying to make their voice heard! The agencies that can help you are so big that they are pricey too busy creating ads for McDonalds and Pepsi while your company is left with no talented resources. Since the beginning, JED Lab has helped hundreds of young entrepreneurs start their own businesses while offering the same quality then these big agencies minus the heavy overhead and budget cost. We are a lean company that takes pride in staying boutique size. It allow us to move quicker and adapt to the latest technologies, internet trends and give you a competitive price option. The world is getting smaller and we take great advantage in virtual resourcing and working in a satellite workspace environment during post-production time. Although, our business analysts and account executives will always make the trip to meet with our customers Quebec and Ontario to understand their needs and maintain an ongoing relationship during and after the project is completed.

Meet the Team


Jack Lafortune

President, Executive Producer JED Lab Motion and Founder of JED Lab

Jack Lafortune

Founder of JED Lab and head of the creative team, Jack Lafortune has lead the agency for 5 years, he started his career as a programmer analyst at Pratt & Whitney Canada in the aerospace industry. He has created the first automated layoff simulation expert system in 2002 and received ACE GOLD awards and bursaries for his accomplishments. An entrepreneur at heart, an accomplished photographer, and a athlete, he believes that creativity is the catalyst for developing successful businesses and building strong brands. His out of the box creative thinking leaves no situation impossible to achieve.
Vito Montesano

VP of Film Production, Partner JED Lab Motion

Vito Montesano

He has always had a strong passion for cinematography and storytelling, his interest in film began when his father gave him his first colour Zenith video camera. Turning home movies into theatrical productions - he became an avid cinematographer/editor - winning student filmmaking awards along the way. He studied marketing at John Molson School of Business prior to pursuing his passion for cinema. Combined with his education and a great admiration for film, he found that there was a need for him to create a more cinematic quality of video for your everyday corner shop. He has since made his mark as a cinematographer in commercials, music videos, documentaries and films. With an extensive list of clients around the country and is always on the lookout for new and interesting projects, big or small, he maintains an open mind and fresh vision, enriching the art of storytelling.

Our Clients

Our supportive customers

Our Partners

What would we do without our friends

Your success depends on finding a versatile consultant or collaborator—and JEDLAB will provide that by adapting to your needs and pace. Our vision is of a working relationship that is constantly evolving; with us, there will be no unpleasant surprises, since you will be involved in the process from start to finish. Guaranteed.